CREBA housing vision gets support from industry icons


The vision of a home for every Filipino being advocated by the Chamber of Real Estate and Builders’ Associations, Inc. (CREBA) is gaining ground and drawing the support of government and industry icons.

That support can be gleaned from the participation of lawmakers and other government officials in CREBA’s forthcoming national convention and its sponsorship by leading firms in various industry sectors.

CREBA national president Noel Toti M. Cariño said that Vice President Jejomar C. Binay, housing committee heads Rep. Alfredo B. Benitez and Senator Joseph Victor G. Ejercito, and other local government officials, are among those who will be present at the national convention as guest speakers.

“Also supporting this year’s convention which carries the theme “A Home for Every Filipino: The Dream Goes On” are leading industry players top billed by Boysen Paint. We also have Camella Homes, DMCI Homes, Pag-IBIG Fund, Primehomes, VV Soliven Group, Megaworld Corporation, Lamudi Philippines, United Coconut Planters Bank, Duraville Realty & Development, EC Gas (J&M Properties), E. Ganzon Inc., and Sta Lucia Land Inc. Philippines distance calculator as sponsors,” Cariño pointed out.

“Thus, all roads lead to the SMX Convention Center in the “City of Smiles” -Bacolod City on October 7 to 10 for this 4-day event involving CREBA members and guests from all over the Philippines,” Cariño said.

The event, according to Cariño, will have plenary and breakout sessions, fellowship nights, guided tours, business-matching activities, and presentations on market trends, product development technologies, government plans and policies, and emerging opportunities, all geared towards providing a home to every Filipino.

Ranged against that vision, however, is a 5.5-million housing backlog that both the government and the industry have to surmount within the next 20 years, CREBA national chairman Charlie A.V. Gorayeb pointed out.

“Overcoming such a deficit requires the industry to produce at least 500,000 housing units a year.  And to be able to implement it, CREBA has been seeking a comprehensive government policy reform program that will establish long-term and affordable funds for socialized and economic housing; affordable homes for employees in urban areas; lands for residential, commercial and industrial development; efficient local government housing regulations; and a full-fledged Department of Housing and Urban Development,” he explained.

This 5-point agenda being espoused by CREBA has been drafted into various bills to amend, rationalize, streamline and beef up existing laws on housing.

“Putting this 5-point agenda on stream – from legislation to full implementation – demands the support and cooperation of various sectors as it also involves the proper and prudent use of resources of both the government and the business community,” Gorayeb said further.

“A major step in that direction is this CREBA national convention, where all the concerned sectors will be gathered under one roof to pull their acts together,” Cariño added.

Citing real estate and housing as encompassing all businesses, the two national leaders called on all CREBA members, partners, allies, suppliers and supporters to join the event and take part in this crucial phase of national development.